August 7th is celebrated as the National Handloom Day and in the run up, we look at how brands are keeping up the dying art. Narendra Modi’s council of ministers wore beautiful handloom sarees during the cabinet expansion ceremony and motivated the community.
History of National Handloom Day :
In July 2015, the Union government declared 7 August as National Handloom Day. With an aim to generate awareness about the importance of the handloom industry. On 7 August 2015, the first National Handloom Day was inaugurated by Prime Minister Narendra Modi at the Centenary Hall of Madras University in Chennai.
The seven-yard wonder stood for elegance, unity, tradition and also power dressing. Brands that support the weavers’ community from across India applauded the move. Saying it could go a long way in reviving the declining craft.
Why was 7 August chosen as National Handloom Day?
To commemorate the Swadeshi Movement, 7 August was chosen as National Handloom Day. Swadeshi Movement was launched on 7 August, 1905 in the Calcutta Town hall to protest against the partition of Bengal by the British Government. The objective of the movement was also to revive domestic products and production processes.
The first National Handloom Day was held on 7th August 2015. On this day, the handloom weaving community is honoured and the contribution of this sector in the socio-economic development of this country is highlighted.
Resolve to protect our handloom heritage and to empower the handloom weavers and workers with greater opportunities is reaffirmed. The Government endeavours to ensure sustainable development of the handloom sector thereby empowering our handloom weavers and workers financially and instilling pride in their exquisite craftsmanship.
Celebrations of National Handloom Day:
No doubt the Expo will provide direct access to the Handloom weavers of several areas of India, to market their genuine Handloom products to consumers. Through this, handloom agencies not only market their products at reasonable rates but also come to know the choice of customers regarding colour . Design, and weaving for future improvement of the product.