Journalism and Mass Communication is one of the most dynamic and rapidly evolving fields in today’s world. With the growth of digital platforms and expanding media networks, the industry now offers countless opportunities for those who are passionate about storytelling, communication, and creativity. Despite its growing relevance, many students and parents remain unaware of the vast career possibilities that lie beyond traditional news reporting or television anchoring.
This field opens doors to diverse roles such as Radio Jockeys, Public Relations Professionals, Photojournalists, Social Media Executives, and Broadcast Managers. What’s common among all these professions? They all demand critical thinking, communication skills, and creative expression.
Diverse Career Paths
News Anchor:
A top Indian news anchor can earn up to ₹3–4 core per year, making it one of the most prestigious and rewarding careers in media. Beyond just presenting news, anchors shape public opinion and often become the face of their media organizations. To excel, one needs more than a bachelor’s degree—skills like public speaking, team coordination, and a good sense of humor go a long way. Gaining field experience early as a reporter or writer is highly recommended.
Radio Jockey:
Gone are the days when a pleasant voice was enough to get into radio. Today’s RJs need originality, spontaneity, and quick wit. Creativity is the key, and much of it is developed through practice, participation in events, and staying connected with current trends. A degree in journalism lays the foundation, but your personality sets you apart.
Public Relations Professional:
PR professionals shape and maintain the public image of organisations. They are communication strategists who handle everything from press releases to public events. The role requires strong interpersonal skills, clarity of thought, and persuasive speaking abilities.
Photojournalist:
If your photographs tell stories better than words, photojournalism might be your calling. It’s a powerful blend of art and journalism, capturing moments that define narratives and move public emotion.
Broadcast Manager:
From scripting to video production, a broadcast manager handles it all. This role is perfect for those who want to be involved in every aspect of media production. It’s challenging, creative, and no two days are ever the same.
In addition to these, the media industry offers exciting roles in event management, advertising, and digital marketing—all of which require a journalism background.
The Role of Career Counseling
At Biyani Group of Colleges, career counseling is not just an add-on—it’s a continuous support system. Students receive expert guidance to understand their strengths, explore suitable career options, and prepare for industry expectations. Counseling sessions help them make informed decisions and build confidence in their chosen paths.
Why Choose Biyani Group for Journalism?
The College of Media and Mass Communication at Biyani Group is known for its strong academic foundation and practical training approach. The institution offers undergraduate (BA Journalism and Mass Communication) and postgraduate (MA Journalism and Mass Communication) programs designed to bridge the gap between classroom learning and real-world media challenges.
Curriculum Highlights:
- Current Affairs & General Knowledge
- Fundamentals of Journalism
- Reporting and Editing
- Radio Production & TV Journalism
- Media Ethics & Laws
- Event Management & Public Relations
- Practical Exposure to Electronic Media and IT Tools
- AI in Media Production
Students are given early exposure to media through college-run podcasts, newsletters, and content production tasks. Interaction with industry professionals through workshops, influencer meets, and panel discussions enhances their practical understanding.
Furthermore, Biyani’s dedicated Placement Cell and internship collaborations with renowned media houses like First India, Rajasthan Patrika, Zee Studios, and Dainik Bhaskar ensure that students are job-ready from day one.
The college also runs a specialized skill development and interview training program, which prepares students to face recruitment challenges confidently.
Conclusion
A degree in Journalism and Mass Communication is not just a course—it’s a journey into a world full of stories, expression, and impact. With the right education, mentorship, and exposure, students can build not just successful careers, but also meaningful ones. Biyani Group of Colleges provides that ideal blend of academic rigour and industry connection—helping you become not just a professional, but a storyteller who makes a difference.
By Anushka Sharma
Assistant Professor, Department Of Bjmc
